I read a few business blogs, always trying to learn more. So I was a bit surprised to see an article on Internet Business 101 challenging readers to buy packages of athletic socks and hand them out to the homeless and listen to their stories. You can read about it here.

When we lived in California we ran into the homeless quite often, bought them food, worked in shelters with our small groups. But in Arizona, and now out in the Midwest, they’ve sort of fallen off my radar screen. Granted, I’m in a pretty small town. I’m sure if I were in Indy or Chicago it would be a totally different story.

What I learned from James Brausch’s blog wasn’t what I expected. But I learned something else: the power of a pair of white socks and a listening ear.

I’d encourage all of you to take up James’s challenge too.